Resume

Analytic Partners – Director of Analytics and Strategy

Financial Services Clients

• Owned executive level marketing mix presentations for the CMO of a multibillion-dollar payment services business
• Identified more than $20MM in revenue opportunities on $135MM marketing spend, including reducing TV costs by 50% and reinvesting $10MM from inefficient digital display to paid social
• Devised a customized brand health machine learning solution to illuminate the impacts of messaging on brand metrics and to quantify long-term ROI multipliers to build messaging roadmap for optimizing marketing campaigns
• Authored SQL program to translate zip code level transaction detail to regional aggregates in three countries improving model robustness and saving six weeks of data processing time annually

Retail Clients

• Engineered a three-year vision to drive analytics adoption for a billion-dollar durable goods manufacturer successfully expanding modeling coverage from 5% of the business to 95% including all retail sales channels
• Uncovered and rectified a 5% revenue decline related to shifts in rebate strategy
• Coordinated a retail marketing mix program integrating brick-and-mortar and ecommerce channels for seven distinct women’s apparel brands to identify $50MM in savings opportunities

Consumer Package Goods Clients

• Achieved a marketing ROI improvement of 25% over three years for a large CPG food brand
• Built a digital attribution tool for a greeting card brand to highlight customer segmentation opportunities
• Persuaded a billion-dollar CPG candy manufacturer to cancel $6MM overspend on cinema marketing

Team Lead / Managerial Responsibilities

• Orchestrated 3-4 simultaneous client engagements including staffing, timelines, experimental design, proposal development, insights, quality control, software integration, and client presentations
• Hired and managed a team of 3-5 analysts and consultants with 1-5 years of experience; directed performance, career growth, talent management, and communication skills
• Developed and led training programs for 30+ new hires annually in data science and communication
• Maintained best-in-class analyst retention and revenue per team member
• Generated $250k-$450k incremental revenue annually through upsell with existing clients
• Collaborated with software engineers to fix critical bugs in product back end to incorporate diminishing returns algorithms into media planning simulations tool

2007 – 2019
New York, NY

Janos Marton for District Attorney – Treasurer / Finance Director

Role and Responsibilities

• Created analytical frameworks to identify fundraising opportunities, conduct competitive analysis, and measure event performance; filed campaign finance contributions and expense disclosures with the NY State Board of Elections
• Coordinating contact segmentation system and contribution attribution from digital events
• Delivering weekly contributions reports and metrics tracking to the campaign team
• Coaching junior team members on data tracking methods and project organization

2019 – Present
New York, NY

Midnight Spin – Manager and Performer

Responsibilities and Achievements

• Manager and bass player for Brooklyn-based indie/alt rock band, Midnight Spin
• Coordinated marketing campaign and release for debut record Don’t Let Me Sleep including an 85-date US National tour, college radio campaign, PR, merchandise, website, and digital distribution
• Achieved high profile TV placements including the NFL, NBC’s The Voice, ESPN and MTV
• More than 300 performances in the US and UK including the SXSW and CMJ festivals
• Produced five music videos and live concert videos at Brooklyn Bowl and Arlene’s Grocery

2008 – 2014
Brooklyn, NY

Dartmouth College
BA: Psychology and Economics

• Relevant Coursework: Statistics, Econometrics
• President Dartmouth Programming Board
• Student Assembly, Class of 2006 Senior Executive Committee
• French Tutor / Study Abroad in Lyon, France

Hanover, NH